Funnel marketing isn’t just a fancy buzzword. It’s an essential part of any successful Biz in the online space. With the right funnel marketing strategies, you can draw your ideal client into your funnel and convert them into paying customers. Easy peasy, right? Well, not always. Are you thinking okay Abby this is great, what are the best top-of-funnel strategies to use? You’re in the right place, friend. Keep Reading for my best strategies for drawing your ideal client into your funnel.

Create Engaging Content

Creating Valuable and engaging content for your audience is one of the best top-of-funnel strategies for drawing your ideal client into your funnel.  Valuable and engaging content can show up in many different forms for online businesses. This can be things like blog posts and webinars to social media and video tutorials or a fun freebie for your audience to grab in exchange for their email address. We’ll get to what to do with that email, on a later day. 

Whatever type of content you choose to create, make sure it’s interesting and relevant to your ideal client. If you’re not sure what kind of content will resonate with them, try experimenting with different things until you hit on something that works for you biz.

Advertise on Social Media

Social media advertising is another great way to draw people into your funnel. Platforms like Facebook and Instagram offer a wide range of targeting options. Giving you the option to make sure your ads are being seen by the right people at the right time. You can also use social media data to gain insights into who your ideal client is so you can adjust your ads accordingly.


Referrals are also one of the most powerful ways to bring new Ideal clients into your funnel. Ask existing clients if they know anyone who might be interested in what you have to offer, then reach out and let them know who you are and what you do. You could absolutely offer incentives for referrals such as discounts or exclusive offers – this will encourage more people to spread the word about your business!

Funnel marketing is an important part of any successful online business strategy. With the right combination of top-of-funnel strategies, you can bring more ideal clients into your funnel and convert them into paying customers. Try creating engaging content, advertising on social media platforms, and asking for referrals. These three tips should help you get started on building a successful funnel marketing strategy for your online biz!

Let me know in the comments how these strategies for drawing your ideal client into your funnel work for you. I’m cheering for you, friend!


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