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We bring strategic systems and seamless support to visionary businesses.
Welcome to operations done differently, where expert Virtual Assistant and OBM services meet thoughtful strategy, so you can scale with clarity, confidence, and ease.
ways to work
TOGETHER
We’re known for thoughtful partnership and expert implementation because your backend should feel as powerful as your vision.
Our services
The shop
Abby Martinez is the founder of Well Balanced Business, a boutique VA and OBM agency supporting purpose-driven entrepreneurs behind the scenes. With a deep belief that sustainable growth starts with aligned support, Abby brings a thoughtful, strategic lens to systems, leadership, and team operations, helping business owners step fully into their role as CEO without losing what matters most.
our approach
WE HELP ENTREPRENEURS SCALE WITH EASE, CLARITY, AND CONFIDENCE.
You don’t need to do it all — you need the right systems, the right people, and a partner who gets your vision and knows how to build it.
I have been hesitant to bring on a VA for a long time. I thought training someone would be time-consuming and cause me to do more work rather than less. Turns out I could've been more wrong. My VA on the WBB team is a superhero. I am so impressed with her communication, care, and willingness to find a way to get things done. Working with her has allowed me more time and space to focus on the areas I love. I'm so grateful I took the leap and that she is the person who was on the other side!
Kind words from
Amber Kryz, Coach
"I'm so grateful I took the leap"
After my first experience with a virtual assistant, I was hesitant, but Abby’s professionalism and thoughtful process for pairing me with the right VA immediately put me at ease. The support I’ve received has been incredible, my VA keeps me organized and on track, making a huge difference in my business. I can confidently give both Abby and my VA 5+ stars. They’ve been an absolute game changer
Kind words from
Lindsay Dacey, Realtor
Abby and her team at Well Balanced Business came highly recommended, and I’m so glad I gave them a try!
Abby and her entire crew are an engaged, experienced - and most importantly, delightful group of professionals who have been so wonderful to work with. They took a somewhat disorganized haphazard do-what-I-can approach - and turned it into a seamless system! Plus, I truly adore everyone I've worked with there.
Kind words from
Sally Zimney, Speaker Coach
"Abby and her entire crew are an engaged, experienced - and most importantly, delightful"
Abby is the perfect mix of detail-oriented and efficient. She listened to our needs, took the time to understood our vision, and built systems for my business that are better than I could have ever dreamed!! We're just a few days in to using what Abby ahas built and it has already been a MAJOR game-changer for my business, our team, our processes, systems, and more. Abby goes above and beyond in everything that she does and she is a TOTAL business expert. On top of all of that, she is an absolute joy to work with!! Whether you're looking for an OBM to help you build out systems + strategies or you're looking for a VA to help with daily support of your business, WBB is your place! These gals will help you propel your business forward in a streamlined, organized, and effective manner so that you are prepared to scale and grow!!
Kind words from
Ali Hicks-Wright, Amari Creative
Working with Abby and her team was next level!!
My business feels transformed after working with Abby and WBB. I knew I needed certain systems built but I didn't realize I needed so much more until working with her. She has been a strategic advisor, confidant and a true partner in all areas of my business and I am already seeing the positive results of such. Abby will challenge you to think differently and every entrepreneur needs that - we are coaching others to challenge the status quo and we need to do the same!
Kind words from
Jenn Garcia, Whole Point Consulting
My business feels transformed after working with Abby and WBB.
I loved working with WBB. My OBM was such an incredible team member and came in and created and documented so many systems and processes that I can honestly say would have never been done without her. She was so helpful keeping me on track with tasks, especially during launches and busy seasons. She took so many things off my plate and was always willing to help with any task!
Kind words from
Maddie Peschong, Brand Photographer & Coach
"I loved working with WBB!!"
It was so nice to work with WBB., even though my business was new to her, they were really able to learn more and understand it in such a quick time that I there was very little hand-holding, which made the process so much smoother for me. Grateful for all the help :)
Kind words from
Kristina Henkai, Digital Pythia
"It was so nice to work with WBB"
When I first hired Abby as my project manager I was looking for short-term support for a program launch. With Abby's help, I was really able to focus on the parts of running my business that I enjoyed like coaching and connecting with new potential clients because I knew I was supported in the backend. It wasn't always easy for me to hand over control of elements of my business, but Abby was patient, loving, and direct with her professional guidance and offered valuable input on what would ultimately benefit both me and my business. I'm so grateful for WBB and have referred anyone who asks for business support to this team!
Kind words from
Victoria Lutzhoft, Coach & Community Builder
"I loved being supported by Abby and her team!"
I hired WBB. to help take things off my plate. As an entrepreneur that wears many hats, I needed help with organizing and scheduling a lot of things that did not need my full attention. I am someone who can have troubles delegating and Abby's team made the transition very easy!
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Erin Huiatt, Des Moines Parent
"I am someone who can have troubles delegating and Abby's team made the transition very easy!"
I wish I would have started sooner! From growing my Pinterest and generating more traffic to my website, to helping me with scheduling content and designing graphics - they have been a huge help with allowing me to tackle little tasks that would always get set on the backburner! They are always super quick with the turnaround time and it is so nice to know that there is someone else helping me move my business forward without me needing to do it all! I have sent a handful of friends her way already and will continue to!
Kind words from
Abby Waller, Business Coach
"I wish I would have started sooner!"
Working with WBB has been INCREDIBLE! I've experienced a great deal of turnover in the last year and was honestly a little hesitant about bringing another new team member on. Abby helped ease my mind and ensured that her people were highly vetted and had experience to support me in my business. Within just a couple weeks, I saw the amazing value that Abby's team brought to my business. I've had projects I've put off for months in my business that I now had the freedom and margin to complete because of the help on my team. Truly amazing!! I'm so deeply grateful for Abby and her agency!
Kind words from
Dahlia Ortha, Systems Strategist
"Working with Well Balanced Business has been INCREDIBLE!"
